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Compagnies appreciate activities around the theme of art.
Février 2011
Le hors série international de l’Evénementiel aborde les nouvelles activités artistiques dédiées aux entreprises, et plus particulièrement celles dans le courant Street Art.
La nouvelle animation GraffCity, concept exclusif de l’Art en direct, est mise en avant par le magazine.
« (…) The latest activity offered by L’Art en direct is called « Performance GraffCity ».
In a street corner or on a building by the railway tracks, graffiti decorate many walls in diverse environment, in cities or in the countryside. Some of those graffiti were ordered, others are the result of self expression… but they are part of the landscape, and always arouse emotions!
The concept of performance GraffCity is simple: street artists create an urban landscape right under the eyes of the participants.
Using a black and white photography that the company has given them they make graffiti using poscas (paint markers of different colours and different sizes). The idea is to start with a blank space and give it a brand new identity.
The activity can be participative. In that case, the artists teach the participants how to master different techniques of graffiti. Then it is up to them to create a work of art.”
L’Evénementiel – European Special Issue – Hors-série 2011
In a street corner or on a building by the railway tracks, graffiti decorate many walls in diverse environment, in cities or in the countryside. Some of those graffiti were ordered, others are the result of self expression… but they are part of the landscape, and always arouse emotions!
The concept of performance GraffCity is simple: street artists create an urban landscape right under the eyes of the participants.
Using a black and white photography that the company has given them they make graffiti using poscas (paint markers of different colours and different sizes). The idea is to start with a blank space and give it a brand new identity.
The activity can be participative. In that case, the artists teach the participants how to master different techniques of graffiti. Then it is up to them to create a work of art.”
L’Evénementiel – European Special Issue – Hors-série 2011
